Press, Blogs and Announcements

Top Alcohol Dragster racer Justin Ashley understands the importance of driver safety. He's also in tune with the importance of a driver's well-being, which is just as important. 

Ashley, throughout his second season, has been racing with the aid of a custom-fitted GuardLab mouthguard. While some might be content to get something from a local sports store, he believes you get what you pay for.

Team Renzo Gracie and GuardLab® today announced a partnership to promote safety to students and the importance of wearing protective mouthguards while practicing Brazilian Jiu-Jitsu, Muay Thai, submission grappling and wrestling. 

“We look forward to working with GuardLab to ensure that our students train with the best protective equipment available—including mouthguards,” Jiu-Jitsu Black Belt 
Master Renzo Gracie said. "In life we have what we can handle. Never let them see you flinch or falter, when you have a chance, show them who you are. Stand proud and hit hard—preferably while wearing your mouthguard, in case they hit you back.”

Las Vegas – UFC® and GuardLab® today announced a global licensing agreement to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase through GuardLab.com and certified GuardLab dentist locations.

“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”

By joining the growing faction of N.B.A. players who choose to wear a mouth guard in games, a player is forced to confront a certain small issue: Where do you keep the thing when you’re on the bench?

Mason Plumlee of the Nets tucks his mouthpiece inside one of his socks, which he acknowledged is “not the most sanitary place in the world.” Rajon Rondo of the Dallas Mavericks has been observed spitting his straight down through the collar of his jersey — though where it lands, exactly, has remained something of a mystery. Cole Aldrich of the Knicks often takes the curved, wet plastic and hooks it around one of his ears.