UFC® ANNOUNCES PARTNERSHIP WITH GUARDLAB®
Las Vegas – UFC® and GuardLab® today announced a global licensing agreement to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase through GuardLab.com and certified GuardLab dentist locations.
“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”
“UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology,” GuardLab CEO Aidan Butler said. “We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere.”
UFC and GuardLab will work in conjunction to consistently educate athletes on general awareness and the overall benefits of wearing protective guards. A complimentary mouthguard will be made available to all UFC athletes beginning immediately at athlete summits and all events. All UFC athletes have the option of wearing this mouthguard during training and while competing at UFC events.
GuardLab is a custom mouthguard company using 3D scanning and 3D printing technologies, engineered with a proprietary Alignment Repositioning Cushion (ARC™). For more information about GuardLab, please visit http://www.guardlab.com/.
UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 150 countries and territories to more than one billion TV households worldwide in 21 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
GuardLab, Inc. is a revolutionary custom mouthguard company headquartered in New York City with a state-of-the-art manufacturing facility on Long Island, New York. GuardLab is a custom mouthguard company using 3D scanning and 3D printing technologies, engineered with a proprietary Alignment Repositioning Cushion (ARC™). The neuromuscular mouthguards are designed to reduce the risk of injury from impact and enhance athletic performance through improved body alignment and increased airflow. Pioneered with two world-class dentists, GuardLab optimizes the bite of the individual athlete and captures the information digitally to create a bespoke neuromuscular mouthguard at a cost, quality and speed that truly disrupts the industry. GuardLab offers upper protection mouthguards for contact and combat sports, lower performance mouthguards for training and endurance sports and recovery guards for light clenching and grinding for sleep and post-training. GuardLab mouthguards are designed to benefit every type of athlete, from active individuals, high school and college players, as well as elite professionals. GuardLab mouthguards are available to consumers through events and a growing nationwide network of dentists found on Guardlab.com. For more information visit Guardlab.com and follow GuardLab on Facebook, Twitter and Instagram.