Press, Blogs and Announcements
Las Vegas – UFC® and GuardLab® today announced a global licensing agreement to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase through GuardLab.com and certified GuardLab dentist locations.
“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”
By joining the growing faction of N.B.A. players who choose to wear a mouth guard in games, a player is forced to confront a certain small issue: Where do you keep the thing when you’re on the bench?
Mason Plumlee of the Nets tucks his mouthpiece inside one of his socks, which he acknowledged is “not the most sanitary place in the world.” Rajon Rondo of the Dallas Mavericks has been observed spitting his straight down through the collar of his jersey — though where it lands, exactly, has remained something of a mystery. Cole Aldrich of the Knicks often takes the curved, wet plastic and hooks it around one of his ears.