Rookie of the Year, Justin Ashley to debut GuardLab Dragster for NHRA Gatornationals


PLAINVIEW, NY (March 9, 2021) --- Heading into his second professional season on the NHRA Camping World Drag Racing Series Top Fuel driver Justin Ashley will be debuting a new co-primary sponsor alongside for the 52nd annual NHRA Gatornationals, March 12-14. GuardLab will take center stage on the side of Ashley’s 330 mph land rocket joining returning sponsors, Auto Shocker and KATO Fastening Systems.

“Having GuardLab as our co-primary for the Gatornationals is very exciting,” said Ashley, during the pre-season test session in West Palm. “They have been great partners and I wouldn’t make a run in this Top Fuel dragster without one of their mouth guards. I definitely feel a lot more comfortable in the car and know that I have an added layer of protection and increased performance.”

GuardLab is a sports technology company changing the way teeth are protected. Using 3D technology and 3D printing GuardLab creates premium products that are accurate and comfortable, while being the most scientifically advanced. They work with partners and clients across all major professional and collegiate sports leagues including the NFL, NBA, MLB, NHL, MLL, NCAA and many more.

In addition to GuardLab, RISE Brewing Company and The Daily Crave will also be making their NHRA debut as associate sponsors for the 2021 season. Ashley has been working tirelessly over the off-season to add new and diverse marketing partners to his race team and organization. Ashley’s goal is to secure additional primary sponsorship to fund the Davis Motorsports team for a run at the championship. 

“There is no doubt it takes a lot of Nitromethane fuel to get this dragster from zero to 100 mph in less than a second, but it also takes dollars to make it all happen,” said Ashley, the 2020 NHRA Rookie of the Year. “We have been blessed to work with Chip Lofton at, and everyone from Auto Shocker and KATO Fastening Systems. We continue to work with Menards adding RISE and The Daily Crave but we are always looking for additional partners. The NHRA Camping World Drag Racing Series is a great sport to promote and introduce products and services. We do a lot of B2B development as well. We have two goals every race; we want to win and make a positive impact for our sponsors.”

In 2020 Ashley captured his first Top Fuel win on the way to a Top Ten finish in the point standings. He also led the class in average reaction time, something he attributes to his GuardLab mouthguard. In 2021 the young driver is looking to contend for the NHRA Top Fuel championship and add more wins to his career ledger. He will be competing in the Gatornationals for the second time with an eye on winning one of the most historic races on the NHRA tour.

About Justin Ashley Racing
Justin Ashley Racing in partnership with Davis Motorsports fields the Top Fuel dragster in the NHRA Camping World Drag Racing Series. As a driver Ashley is the 2020 NHRA Rookie of the Year and winner of the 2020 NHRA Summernationals as well as a three-time winner in Top Alcohol Dragster on the Lucas Oil Series. He is the son of multi-time NHRA national event winner Mike Ashley who works with the team to secure and manage sponsor relations. In 2017, he was named to the Drag Illustrated magazine’s 30 under 30 list, highlighting some of racing’s most promising young individuals on and off the racetrack. To learn more about Justin Ashley Racing, visit


Photo Credit: KC Photography 


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