NHRA’s Justin Ashley, brand ambassador for GuardLab, came home with a strong finish after reaching the semi-finals in his Top Fuel Dragster debut this past weekend at Charlotte Motor Speedway. His new car, "The Influencer", is an ode to the new era of social media marketing and Justin hopes to become an ambassador for the sport of professional drag racing. His eye-catching car is covered in just about every social media platform's logo, as well as his sponsors including GuardLab and Strutmasters.com, making it the perfect "Influencer" photo - that is, if you can catch it when it's not traveling at top speeds of 320-330MPH.
"Personally, it’s helped me with performance, relaxation, and concentration," Ashley explained. "As it pertains to NHRA, it can help other drivers do the same. There’s something to be said about having a nice, comforting, safe mouthguard backed by the necessary sciences to prove it." - Justin Ashley, NHRA Driver - Top Fuel Dragster
"I’ve experienced tire shake quite a bit, both with and without the mouthguard," Ashley said. "I’ve noticed I feel a lot better following the shake when I’m using the guard as opposed to the alternative. It’s super lightweight, super comfortable, and effective." - Justin Ashley, NHRA Top Fuel Dragster____________________________________________
NHRA's Phil Burgess asked Justin about his new car, "the Influencer" this past weekend in Charlotte and Justin said,
“We wanted to do something totally outside the box and in today’s world –- and especially in today’s business world –- social media is so important, and we decided to focus on the social media market to try to promote our brand and the brands that are associated with our team using social media,” Justin Ashley explained.“We want the car itself to be an influencer. So far it’s been really good and we’ve gotten some very positive feedback.” (1)